Online marketing

 

Online Advertising plays a critical part in overall marketing mix of an organization, as the percentage of internet consumer spending grows, more and more businesses are allocating portions of their budgets to online advertising.

Being seen by your viewers is only half the battle won. To drive return on advertising spend or return on investment, a thorough and diversified online advertising strategy must be in place, one that combines PPC, PPA, PPI and social media marketing strategies for optimal performance of the campaign.

Jen Info Solutions provides an integrated online advertising campaigns that exposes to prospective buyers. Once a campaign begins, Jen Info Solutions track pertinent information such as traffic, conversions and user behavior. Our approach to online advertising combines creative messaging with required back-end analysis, to see what’s working and what could work better.

Jen Info Solutions specialize in various forms of online advertising including:

  • Pay Per Click
  • Contextual Advertising
  • Pay Per Acquisition
  • Pay Per Impression
  • Local Search Advertising
  • Text Link Advertising
  • Banner Ads
  • Web Video Advertising

Our Online Advertising services include:

Online Ad Strategy

Before spending time, Jen Info Solutions determine which PPC engines (Yahoo, Google, MSN, Ask etc.) and banner ad networks (DART, 24/7, Blogosphere, etc.) are most suitable. Target budgets for PPI and PPC campaigns are set, while ideas for creative and promotional campaigns are conceived and organized.

Media Planning & Placement

Occurring instantaneously with ad strategy, online media planning and placement is employed in an ongoing effort. It ties in closely with analytics to determine which networks, creative ads and keywords are yielding the best conversion rates.

Bid Management

Enables bidding and controls budgets on thousands of keyword phrases for all of search engines.

Copy-writing

It’s a scientific fact the wording of descriptions and titles impacts click-through rates, especially for paid searches. For sample, using the same titles and descriptions for “cars” and “used cars” is a classic mistake and lost targeting opportunity. Time-consuming as it is, Jen Info Solutions experiments with variations and writes targeted copy for each keyword phrase to ensure optimal client benefit.

Rich Media Banner Design

Drive and interaction within banner ads attracts higher click-through rates. The aim is to design a series of interactive banner ads relative to different types of products. This gets the client into customer psychology and behavioral targeting.